What changed in Acme's brain since you last looked.
Picked for a COO from this week's sources. Every figure opens the chat behind it.
Chats your colleagues shared with you. Same answer, same sources — no screenshots of dashboards.
Questions you keep. Each one re-runs against today's sources — the answer is never older than the data.
What Trail remembers about you, so you don't have to repeat it. You decide what stays.
Memory is yours: nothing here is shared with colleagues, and Acme's admin can switch it off.
A dashboard shows what someone decided to measure last quarter. Ask your second brain instead — in your own words — and get the figures, the chart and the sources. Always current, always cited.
Trail is AI and can be wrong. Every answer shows its sources.
Gross margin fell from 41.2 % to 37.9 % in Q3. 2.1 points of the drop came from freight: average cost per shipment rose 18 % after the carrier change in July 2.
Price and product mix explain the rest. The board decided on 19 September to renegotiate the carrier contract and add a freight surcharge on orders under €200 3.
Monthly churn went from 2.1 % to 3.4 % in August. 71 % of the accounts that left were on the old Starter plan, which lost the export feature on 1 August 1.
38 of 61 exit answers mention exports. Support saw a spike of “where is CSV export?” tickets the same week 2 3.
Returns are up 14 % on last autumn. Outerwear accounts for almost half of the increase, and 62 % of those returns are marked “too small” 1.
Reviews point the same way: the new supplier’s jackets run about one size small, and the size guide was not updated 2 3.
Unplanned downtime on line 2 rose from 3.1 to 7.8 hours a week after week 31, when the new gasket supplier took over 1.
23 of 31 maintenance entries since then mention seal changes at the filler 2. The contract has a quality clause that allows a claim after two documented weeks 3.
4 of 18 projects ran over budget, together by 1,140 hours. In three of them the minutes record scope added after sign-off without a change order 2.
Fixed-price projects overran three times as often as time-and-material ones 1 3.
| Project | Budget (h) | Used (h) | Over |
|---|---|---|---|
| Harbour portal | 1,200 | 1,610 | +34 % |
| Retail CRM | 900 | 1,180 | +31 % |
| Data platform | 2,400 | 2,690 | +12 % |
| Brand site | 600 | 760 | +27 % |
43 cases closed this year. Patients with progressive strength training from week one reached full function after 8.5 weeks on average — 4.6 weeks faster than mainly passive treatment 1.
That matches the clinic’s own 2025 guideline, which already recommends early loading 2. The numbers inform; the clinician decides.
Time to first independent task dropped from 31 to 19 days on average. The biggest gain is in Customer service, where new hires now ask the brain instead of a senior colleague 1 2.
Engineering is the exception: the handbook’s setup chapter is two versions behind the tooling actually in use 3.
Building permits take longest at 41 days on average — the policy target is 28 days 1 2.
Everything else is within target. Permit cases wait longest at the step “awaiting neighbour consultation”, 17 days on average 1.
Nørregade 14 uses 168 kWh/m², twice the portfolio average. The 2025 inspection recommended new windows and roof insulation, with an estimated 31 % saving 1 2.
Neither is in the 2027 maintenance budget draft 3.
6 contracts renew within 90 days, worth €1.4m a year. 4 of them index prices to CPI automatically unless cancelled 60 days before renewal 1.
Policy requires a re-tender above €250k a year — that applies to two of them 2.
| Supplier | Renews | Value / yr | Indexation |
|---|---|---|---|
| Cleaning | 14 Nov | €410k | CPI |
| IT support | 1 Dec | €380k | CPI |
| Canteen | 1 Dec | €220k | — |
| Security | 15 Dec | €180k | CPI |
| Printing | 31 Dec | €120k | CPI |
| Courier | 2 Jan | €90k | — |
The chat handled 1,318 conversations this week and answered 94 % with a source. Delivery and returns were a third of everything asked 1 2.
79 questions had no answer in your material — most about gift wrapping and returns from Norway. Neither is in the FAQ yet, so a short page on each would close the biggest gaps 3.
Your department head approves travel over €1,500. Above €7,000 the CFO must approve as well. Book through the travel portal, not on your own card 1.
Yes, it changed on 1 March 2026: the CFO threshold went down from €10,000 to €7,000 1 2.
| Trip cost | Approves | Since |
|---|---|---|
| Up to €1,500 | Yourself | 2024 |
| €1,500 – €7,000 | Department head | 2024 |
| Over €7,000 | Department head + CFO | 1 Mar 2026 |
After 30 days a return needs approval from the team lead, and the customer gets store credit, not cash — unless the item is faulty 1.
Two of your three channels agree. The website FAQ still promises 60 days, which is the rule from before June 2. The support macros match the procedure 3.
| Channel | What it says | Matches procedure |
|---|---|---|
| Returns procedure | 30 days, then team lead | — |
| Support macros | 30 days, then team lead | Yes |
| Website FAQ | 60 days, full refund | No |
Your first week has three goals: get set up in the CRM, sit in on four customer calls, and run your first demo on Friday with Mikkel watching 1.
Ask Anna about pricing and discounts, Lea about contracts, and IT about your laptop and access 2. The CRM guide covers the pipeline stages you will be using from day one 3.
| Day | What | With |
|---|---|---|
| Monday | Laptop, CRM access, team intro | IT, Mikkel |
| Tuesday | Pricing and discounts | Anna |
| Wednesday | Listen in on 2 customer calls | Mikkel |
| Thursday | Contracts and terms; 2 more calls | Lea |
| Friday | Your first demo | Mikkel |
Three logistics projects: a route-planning portal for a freight forwarder, a customer chat for a port operator and a tender tool for a haulier 1.
The route-planning portal cut planning time by 35 % and the port chat now answers 62 % of customer questions without a person 1. Two of the three agreements allow you to name the customer — the haulier's does not 2.
| Customer type | What we built | Result | Named reference |
|---|---|---|---|
| Freight forwarder | Route-planning portal | −35 % planning time | Yes |
| Port operator | Customer chat | 62 % self-served | Yes |
| Haulier | Tender tool | Tenders in 2 days, not 5 | No |
Three things moved. Revenue rose 6 % on two large orders in the Nordics, sick leave fell from 4.8 % to 3.9 %, and the pipeline shrank 11 % 1 2.
The pipeline drop is timing, not lost deals: €310k moved from October to January after two customers postponed their budgets 3.
| Measure | September | October | Why |
|---|---|---|---|
| Revenue growth | +2 % | +6 % | Two Nordic orders |
| Sick leave | 4.8 % | 3.9 % | Not explained in either report |
| Pipeline | €2.81m | €2.50m | €310k moved to January |